Revolutionary Employer Branding for Generation Z

[Joyzfsddt66]

Recently at the SHRM conference, I had the pleasure of meeting Heather Bussing’s son, Holden. As we all laughed and joked with this young man, we mentioned he was Gen Z, to which he replied:

Has anyone even defined Gen Z?
Actually, yes, they have. And they are entering the workforce right now. Like the Millennials before them, many are confused about when the actual cutoff between the generations are, but generally, they’re born between 1995 and 1999 and the eldest are in the process of graduating.

I know, I know, you’re sick and tired of talking about generational differences greece whatsapp phone number but the thing is, for marketers and recruiters, knowing the market is KEY, and you can’t do that without acknowledging some serious truths about generational trends, tendencies and yup, stereotypes.

So, what about these new kids on the block?

Early research suggests that Generation Z is more pragmatic, more money-conscious, and more entrepreneurial than their millennial counterparts. This bears out in the most recent World’s Most Attractive Employers (WMAE) survey. Each year, Universum Global surveys nearly 300,000 students in 90% of the world’s economy, to get a sense of where they want to work and what is important to them.

One notable trend this year is the movement toward smaller and smaller companies and the desire for stability aligned with innovation. For Gen Z, work seems to be much more culturally important as more than 33% are scared they won’t find a job that matches their personality or work in a role that doesn’t allow them to develop professionally. And more than 50% want to start their own company. So how do you build branding that attracts those who may not stick around?