Strategies for measuring B2B and B2C organizations

[sharminakter]

There are many similarities between measuring B2B marketing and measuring B2C marketing, but there are also significant differences that should be taken into account when planning a measurement strategy. The most significant difference is often the length of the purchasing process, which poses its own challenges. B2B companies' purchasing processes are typically much longer than B2C companies' .

This means that data collected by an analytics solution alone is rarely sufficient for decision-making for B2B companies, but it is necessary to combine information from, for example, a CRM system with website visitor data and data provided by marketing channels .

For example, information about the quality of the leads acquired and how well they ultimately converted into sales is extremely valuable to marketers. This should be taken into account in the measurement strategy, so that the foundation for a successful measurement process can be laid right from the start.

For us boomers, artificial intelligence often brings to mind the terrifying AIs in movie series, whose goals are typically the destruction of humanity. So it's no wonder that the already change-resistant malaysia phone data boomer is skeptical of the whole term. Despite all the sarcasm, in this text I will go over how text-generating AI, which has developed by leaps and bounds in recent years, can currently help social media marketers with paid advertising .

Over the past 10 years, the various manifestations of artificial intelligence have increased significantly, and the entire term has moved from inflation to recession, following the movements of the economy. I argue that the main reason for the decline is the careless use of the term: everything from digital grocery carts to automatically opening barriers in parking garages is proudly called artificial intelligence.

Meta has been utilizing artificial intelligence for a long time
However, artificial intelligence has been successfully utilized in marketing, for example in the form of algorithms, for a long time . As recently as 2017, customers' jaws were hanging from the negotiating tables when I told them in the first sales meeting that Facebook's algorithm could search for people who matched the goals of campaigns from vast masses, as long as the Mastercard credit limit was in order. You can read more about the utilization of automation and artificial intelligence in social media marketing here .

.