B2B goal is to seek to generate more profits
Posted: Wed Jan 08, 2025 4:09 am
The first is to optimize your acquisition costs . The second can be to optimize your pricing. Contrary to what one might imagine, increasing your prices can be a growth lever, once the AARRR model is well established (and provided that you have found the right business model). In the field of B2B SaaS, this practice is popular with a majority of players. Between 2022 and 2023, 36.84% of SaaS software applied a markup, 6.14% on average . That is almost 2 out of 5 software (source: Tool Advisor Study, 2023). KPIs to track : Customer Lifetime Value (CLV), Annual Recurring Revenue (ARR), Monthly Recurring Revenue (MRR), Average Revenue per User (ARPU). SaaS software that increased its prices the most - 2023Tool Advisor Barometer, 2023: B2B SaaS pricing strategy Step 5: The Recommendation Objective: Transform your best users into ambassadors… This is one of the keys to Growth Marketing, for healthy and sustainable growth.
Because we all know: the best advertising comes from customers, thanks to their recommendations! So, no secrets. Your mission is to satisfy your customers, then invite them to speak positively about you, your brand, your products or services. Examples : to achieve good results in terms of recommendation (or referral), the most common methods are denmark telegram database sponsorship programs or contests. For example, if a B2B user recommends your accounting software to another company, they can then win a discount on their next month of subscription. And you, you win a new customer. You can also organize contests, by inviting your customers to create content that uses their creativity to promote your product or service, in exchange for a big prize. Finally, consider creating a B2B customer review strategy , to collect and distribute social proof… This form of recommendation is the best lever for persuasion! KPIs to track : NPS, quality and quantity of customer reviews, influencer recommendations, acquisition rate generated by referral.
Customer reviews - Reassure your visitors - Plezi exampleUsing customer recommendations on the Plezi website homepage You now know the different phases of a Growth Marketing strategy. Not to be confused with “growth hacking”! Growth Hacking vs Growth Marketing: what are the differences? The origin of Growth Marketing: Growth Hacking ! And it was in 2010 that this concept was popularized by Sean Ellis, who was then working at Dropbox. He no longer recognized himself in his generic role of “marketer”, and decided to rename himself “Growth Hacker”, to designate his main missions: develop the company’s customer base, and generate rapid growth.
Growth Hacking is then developing as a growth technique associated with “hacks” , these quickly deployable tricks (examples: data scraping, cold emailing, “follow/unfollow” on social networks, etc.). With Growth Hacking, we are talking about short-term growth … And that is the first limit. It is to overcome this limitation, while further associating marketing with growth objectives, that Growth Marketing has developed. Growth Marketing advocates long-term and scalable growth. It still relies on data, but for much more secure purposes. This was the second limitation of Growth Hacking: compliance with GDPR rules , which were not always ensured...
Because we all know: the best advertising comes from customers, thanks to their recommendations! So, no secrets. Your mission is to satisfy your customers, then invite them to speak positively about you, your brand, your products or services. Examples : to achieve good results in terms of recommendation (or referral), the most common methods are denmark telegram database sponsorship programs or contests. For example, if a B2B user recommends your accounting software to another company, they can then win a discount on their next month of subscription. And you, you win a new customer. You can also organize contests, by inviting your customers to create content that uses their creativity to promote your product or service, in exchange for a big prize. Finally, consider creating a B2B customer review strategy , to collect and distribute social proof… This form of recommendation is the best lever for persuasion! KPIs to track : NPS, quality and quantity of customer reviews, influencer recommendations, acquisition rate generated by referral.
Customer reviews - Reassure your visitors - Plezi exampleUsing customer recommendations on the Plezi website homepage You now know the different phases of a Growth Marketing strategy. Not to be confused with “growth hacking”! Growth Hacking vs Growth Marketing: what are the differences? The origin of Growth Marketing: Growth Hacking ! And it was in 2010 that this concept was popularized by Sean Ellis, who was then working at Dropbox. He no longer recognized himself in his generic role of “marketer”, and decided to rename himself “Growth Hacker”, to designate his main missions: develop the company’s customer base, and generate rapid growth.
Growth Hacking is then developing as a growth technique associated with “hacks” , these quickly deployable tricks (examples: data scraping, cold emailing, “follow/unfollow” on social networks, etc.). With Growth Hacking, we are talking about short-term growth … And that is the first limit. It is to overcome this limitation, while further associating marketing with growth objectives, that Growth Marketing has developed. Growth Marketing advocates long-term and scalable growth. It still relies on data, but for much more secure purposes. This was the second limitation of Growth Hacking: compliance with GDPR rules , which were not always ensured...