SEM advertising to optimize searches on voice platforms

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The rise of voice platforms such as Alexa , Google Assistant and Siri has revolutionised the way we interact with technology. More and more people are using their voice to search, buy products and obtain information. In this context, SEM (Search Engine Marketing) advertising on voice platforms has become an indispensable tool for brands looking to position themselves in the digital market of 2024.

Table of Contents
What is SEM advertising on voice platforms?
Why invest in advertising on voice platforms?
Best practices for SEM advertising on voice platforms
Practical tips to position your brand on voice platforms
Benefits of advertising on voice platforms
Conclusion
What is SEM advertising on voice platforms?
Voice-based SEM advertising is a form of online marketing that uses paid ads to appear in voice search results . These ads are triggered when a user performs a voice query on a compatible device, such as a smart speaker or smartphone.



Why invest in advertising on voice platforms?
There are numerous reasons to invest in SEM advertising on voice platforms. Some of the most important ones are:

Reach : Voice turkey number screening platforms have a huge reach. It is estimated that more than 1 billion people use smart speakers worldwide, and this number is expected to continue to grow in the coming years. “More than 1 billion people use smart speakers worldwide,” according to data from Statista.
Intent: Users who perform voice searches have a high purchase intent. In fact, a Google study revealed that "70% of voice searches convert into actions within 24 hours," a fact that demonstrates the potential of this type of advertising.
Personalization: SEM advertising on voice platforms allows you to create personalized ads that adapt to the needs and interests of each user.
Engagement: Voice ads are more engaging than text ads, which can increase engagement and brand awareness.