Common Mistakes of Social Media Marketing and How You Can Fix Them
Posted: Wed Jan 08, 2025 3:55 am
They manage a brand’s online presence on all social media platforms and supervise everyone else on the team, but they can make some careless errors as well.
#1. APPROVING THE POSTING OF SAME CONTENT ACROSS PLATFORMS
To get a consumer’s attention would require more specific content rather than some generic post slapped across all your platforms. Your customers will be able to point this out and figure out that you don’t prioritize sending out personalized and relevant content. This means that if social media managers can organize different content for each network, then consumers get better vibes from the brand overall.
The solution to this has consistency through all social media channels but a distinct germany whatsapp phone number difference between each post. You can achieve consistency by using the same type of images across platforms so users can tell it’s you without having to look at the account or handle. However, make sure that the content you approve of is platform-specific and differs from what you’ve posted elsewhere. Hiring professional designers to optimize campaign images and posters for certain platforms is highly recommended.
#2. USING AUTOMATED RESPONSE SYSTEMS FOR CUSTOMERS
The reasoning for this mistake is similar to the previous one but it has more to do with customer interaction. In your defense, it’s undeniable that automated response systems are highly convenient as they can operate and provide answers at any time of the day thus, catering to customers in different time zones.
But when your customers have a problem or are dissatisfied, you wouldn’t want to add fuel to the fire by sending generic customer service responses. Didn’t the Bank of America incident teach you anything? Automated responses make the brand look like they’re too lazy to interact with customers themselves.
An easy solution to this is to organize your schedule and take out time to interact with customers. Checking comments and replying accordingly will help boost your brand’s image. This approach will make you seem more interactive. It also makes customers feel more like they’re dealing with regular people rather than a corporation.
#1. APPROVING THE POSTING OF SAME CONTENT ACROSS PLATFORMS
To get a consumer’s attention would require more specific content rather than some generic post slapped across all your platforms. Your customers will be able to point this out and figure out that you don’t prioritize sending out personalized and relevant content. This means that if social media managers can organize different content for each network, then consumers get better vibes from the brand overall.
The solution to this has consistency through all social media channels but a distinct germany whatsapp phone number difference between each post. You can achieve consistency by using the same type of images across platforms so users can tell it’s you without having to look at the account or handle. However, make sure that the content you approve of is platform-specific and differs from what you’ve posted elsewhere. Hiring professional designers to optimize campaign images and posters for certain platforms is highly recommended.
#2. USING AUTOMATED RESPONSE SYSTEMS FOR CUSTOMERS
The reasoning for this mistake is similar to the previous one but it has more to do with customer interaction. In your defense, it’s undeniable that automated response systems are highly convenient as they can operate and provide answers at any time of the day thus, catering to customers in different time zones.
But when your customers have a problem or are dissatisfied, you wouldn’t want to add fuel to the fire by sending generic customer service responses. Didn’t the Bank of America incident teach you anything? Automated responses make the brand look like they’re too lazy to interact with customers themselves.
An easy solution to this is to organize your schedule and take out time to interact with customers. Checking comments and replying accordingly will help boost your brand’s image. This approach will make you seem more interactive. It also makes customers feel more like they’re dealing with regular people rather than a corporation.