This blog is now also available in an audio version!
Posted: Wed Jan 08, 2025 3:34 am
To help you reach your audience faster, more efficiently, and better, download the helpful free guides below. Implementing SEO-CRO in particular will make your neighbors jealous!How do you, as a marketing decision-maker, survive the digital channel jungle; are you at home there like Tarzan, but do you find it difficult to get and justify an additional budget when you can't find a suitable way to verify the results achieved by different digital channels?
I will start by asking you a few clarifying and surveying questions.
Is your marketing sufficiently planned, in other words, have the marketing objectives been derived in line with your business objectives? And have the marketing objectives been further refined into channel-specific objectives? What about the actual marketing measures, i.e. implementation? How are results measured and success verified? Which channel works at which stage of the purchasing process?
Lots of questions, and if none of the questions above caused even a "well, I'm not really sure" reaction, I recommend you dive deeper into the topic in this article.
In this blog, I will go over how to plan and manage digital marketing as a whole, so that both the strategic and tactical aspects of marketing are taken into account, and that reporting results and justifying the need for additional budget to management will be much simpler in the future.
In the future, reporting results to management will be lithuania phone data easy with a common language when your marketing is carefully planned using our MVG-MRACE® model .
Justifying the need for a digital marketing budget amidst competitive conditions and changes in customer behavior – this is how you create a common language with management
The operating environments of companies , such as the competitive situation, customer behavior, and technological developments, are in a constant state of change. As a marketing director, you may have many things on your desk to promote, and all of them may seem to have the "priority number one" label.
On top of all that, the responsibility for results weighs heavily, and management expects returns from marketing investments, without fully understanding the context of digital marketing, for example.
I will start by asking you a few clarifying and surveying questions.
Is your marketing sufficiently planned, in other words, have the marketing objectives been derived in line with your business objectives? And have the marketing objectives been further refined into channel-specific objectives? What about the actual marketing measures, i.e. implementation? How are results measured and success verified? Which channel works at which stage of the purchasing process?
Lots of questions, and if none of the questions above caused even a "well, I'm not really sure" reaction, I recommend you dive deeper into the topic in this article.
In this blog, I will go over how to plan and manage digital marketing as a whole, so that both the strategic and tactical aspects of marketing are taken into account, and that reporting results and justifying the need for additional budget to management will be much simpler in the future.
In the future, reporting results to management will be lithuania phone data easy with a common language when your marketing is carefully planned using our MVG-MRACE® model .
Justifying the need for a digital marketing budget amidst competitive conditions and changes in customer behavior – this is how you create a common language with management
The operating environments of companies , such as the competitive situation, customer behavior, and technological developments, are in a constant state of change. As a marketing director, you may have many things on your desk to promote, and all of them may seem to have the "priority number one" label.
On top of all that, the responsibility for results weighs heavily, and management expects returns from marketing investments, without fully understanding the context of digital marketing, for example.