Search engine optimization (SEO)

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Everything in the MRACE® model is based on the fact that through measurement we can directly influence where development targets, problems and bottlenecks are.

Ways to reach your audience during the Reach phase:

Display marketing
Youtube marketing
Search engine marketing (SEM)
Paid social media ( Facebook , Instagram , LinkedIn , TikTok …)
Organic social media (Facebook, Instagram, LinkedIn, TikTok…)
TV and outdoor advertising (not reasonably measurable, and therefore not included in our services)
Next, I'll go over reach from an SEO perspective.

Search engine optimization reaches out to customers when they are looking for information or a solution
Search engine optimization, or SEO, is one of the most cost-effective ways to reach your audience and is therefore one of the most important tools in the reach phase. The value of SEO compared to lebanon phone data advertising, for example, is based on the fact that a single investment yields continuous organic results, while in advertising, a single investment yields a number of results corresponding to the price.

In the reach phase, the most important thing is to reach the buyer persona at the right stage of the purchase path.

SEO is also effective because when you search for something on Google, you already have a desire to find something. You might be looking for information about your problem. Or maybe you already know the solution and are trying to compare different products to find the right one. Or maybe you don’t even know you have a problem yet. Different search intents indicate different levels of awareness .