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Amazon Media Group (AMG)

Posted: Tue Jan 07, 2025 9:38 am
by Mitu100@
The first of these services, Amazon Marketing Services (AMS), provides advertisers with three different advertising products that are rooted in the CPC (cost per click) model: sponsored products, headline search ads, and product display ads.

The first two products are keyword -dependent and appear on the results pages after performing a search, while the third product is visible on the results pages and also on those pages where the user is informed of the details of the item they are about to purchase.

the second advertising service from the company led by Jeff Bezos, gives advertisers the ability to place premium display advertising on the e-commerce giant's poland number screening apps and websites, on Kindle and Fire devices, and across the network of networks through the Amazon Advertising Platform (AAP) DSP.

Finally, Amazon Publisher Services (APS) groups cloud services with a focus on Amazon's different "header bidding" marketplaces.

If you want to learn more about Amazon's unknown advertising business , feel free to check out the following infographic from software company Nanigans.