Corporate and institutional videos

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Video storytelling
Video reportages have a more markedly emotional style and imprint . Their content is also informative: they often tell how products, projects or simply ideas are born, following professionals step by step as they carry out their work (e.g. the farmer who cuts the rennet and shows how cheese is made, the chef who prepares a delicious dish, the goldsmith who assembles a jewel, etc.). The promotion of the product is indirect . The main purpose of the video is to involve, to excite, through the telling of a story that highlights values ​​that go beyond the product, such as passion, attention to the quality of raw materials, the craftsmanship of the workmanship, the value given to people. A video storytelling creates a lasting bond of trust with its audience, strengthening the brand over time . Here are three interesting cases .

Video Tutorial
How many times have you asked yourself “How to…” and immediately searched Google for a video that could explain the procedure in detail? At least once, for sure. Video tutorials (or video lessons) were created el salvador whatsapp resource with the specific aim of explaining in detail the steps needed to achieve a specific result . They have an educational and demonstrative content , which they convey by providing detailed and precise information. A video of this type can be used to promote a product or service , explaining in detail its technical functioning and, therefore, its advantages (especially if the subject of the video is an influencer ) or to build customer loyalty and show off your expertise/authority in the sector (as in the case of Clio Make Up ).

Institutional videos , as the name suggests, have a more sober and formal content. They are mainly chosen by companies or public institutions that want to tell their story , vision and mission , highlighting the value of their brand. Here are some tips on how to choose the perfect video for your business .

Video interview
Video interviews, often associated with institutional videos, replace images or superimposed texts with direct testimonies from people . The subjects interviewed can be entrepreneurs or company employees, but also customers, partners, collaborators: anyone who can tell, in their own words, their experience and offer value.

Videos for social media
As the most consumed type of content online, video is perfect for social media. Multimedia content designed for social networks is generally short , with or without audio, designed for an audience that wants to relax and have fun, rather than make a purchase, even if only made with animated graphics , without filming. Their purpose is to capture attention , promote awareness about the existence of a new product or service and gain new fans/followers .