FB Messenger platform’s new policy restricts chatbots from pushing messages? How are marketers responding?
Posted: Tue Jan 07, 2025 6:55 am
That's right, Facebook has updated again, this time with new changes to Messenger. Official news has been spreading since August last year that the Messenger Platform will have a policy that focuses more on privacy. In short, it will improve user experience, prevent spam and abuse, etc. The relevant new policy was originally scheduled to take effect on January 15 this year, but due to various reasons, it was postponed to March 4.
Sending valuable information to users and establishing connections with customers are ways to facilitate transactions and are also good strategies for maintaining credibility and sustainable development. The new policy is likely to affect the marketing strategy of brands using chatbots. So, we face the new policy What can be done?
Photo from Facebook
Overview of Messenger platform’s new policies
Photo from Facebook
From the announcement on December 20, 2019, Messenger australia whatsapp Platform’s new policy aims to prevent users from abusing the “push function”, specifically including the following:
Standardized delivery "24+1" (Standard Messaging) – After 24 hours after the enterprise interacts with the user, the push messages sent will no longer be available.
Message Tags – The number of tags has been reduced from 17 to 4 to support some simplified message tags, including a human agent tag that allows businesses to manually respond to user messages within 7 days.
Subscription messaging - Only pages registered using the Facebook News Page Index (NPI) are allowed to send non-promotional subscription messages .
Sponsored messages – Messenger ads allow businesses to send promotional content outside of standard delivery, but sponsored messages are controlled by relevant advertising regulations.
Sending valuable information to users and establishing connections with customers are ways to facilitate transactions and are also good strategies for maintaining credibility and sustainable development. The new policy is likely to affect the marketing strategy of brands using chatbots. So, we face the new policy What can be done?
Photo from Facebook
Overview of Messenger platform’s new policies
Photo from Facebook
From the announcement on December 20, 2019, Messenger australia whatsapp Platform’s new policy aims to prevent users from abusing the “push function”, specifically including the following:
Standardized delivery "24+1" (Standard Messaging) – After 24 hours after the enterprise interacts with the user, the push messages sent will no longer be available.
Message Tags – The number of tags has been reduced from 17 to 4 to support some simplified message tags, including a human agent tag that allows businesses to manually respond to user messages within 7 days.
Subscription messaging - Only pages registered using the Facebook News Page Index (NPI) are allowed to send non-promotional subscription messages .
Sponsored messages – Messenger ads allow businesses to send promotional content outside of standard delivery, but sponsored messages are controlled by relevant advertising regulations.