How to choose ORD for advertising marking

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Roskomnadzor has a register of accredited ORDs through which data must be transferred to ERIR for advertising labeling. You can only select advertising data operators from this list. We will compare the rates and work of different ORDs, and also tell you about a convenient alternative method of labeling.

What criteria should be used to select ORD?

Rate

Functional

Speed ​​and quality of support responses

Help with labeling

What ORDs are there?

ORD VK

ORD Yandex

Ozon ORD

MediaScout

ORD from SberAds

ORD-A (AmberData)

ORD-Beeline ("First ORD")

Comparison table

How click helps with advertising labeling

What criteria should be used to select ORD?
When choosing an ORD, the following criteria must be taken into account.

Rate
Pricing and minimum tariffs in ORD differ, so it is necessary usa whatsapp to calculate the cost of services in detail, based on the number of tokens and/or percentage of the amount of acts, the volume of data that is loaded into ORD.

Functional
To understand the convenience of working with a specific ORD, you can use a test account. This is a copy of the ORD account, but the information is not sent to ERIR. Advertising data operators often have different requirements, methods for loading creatives of different formats, and reporting.

Speed ​​and quality of support responses
When working with ORD, difficulties may arise, as sometimes services are updated. In addition, it is worth considering how quickly you want to receive answers to questions. You should also pay attention to the methods of contacting technical support: email, chat, phone.

Help with labeling
The "Answers to Questions" block is a manifestation of concern for users. Especially in such a complex topic as labeling. Therefore, it is important to pay attention to this section on the website of the advertising data operator, as well as to the instructions for working with ORD, for example, in the "Help" section.