Advantages of Letting Employees Speak for Themselves

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Official company social media posts are good for providing information about opportunities, competitive pay and benefits, and what your company is all about. These posts, when they're not overdone, can be important to your social media (and social recruiting) strategy. But when an employee speaks for themself on social media about why it's so great to work for your company, it engages people more deeply, because it's about a real person and not a faceless entity. People encountering these posts feel as if they're getting an inside look at your organisation rather than only seeing the filtered, edited, "official" company line.

Mitigating Risks of Employee Advocacy
Naturally, there are risks of unfettered employee posting on company social media cambodia whatsapp phone number accounts. A disgruntled employee could cause considerable damage, for example. That's why any employee advocacy strategy should start with written participation guidelines, including policies on posters identifying themselves, not posting copyrighted content, and not disclosing proprietary information. Planning for employee advocacy should also include definition of metrics such as increases in number of company social connections, social reach, and lead generation for job candidates.


Social recruiting

Some companies find success with employee advocacy by defining a handful of social media roles that people can take on, such as "listener," "conversationalist," and "promoter," allowing individual employees to engage in ways that fit their individual styles. And some go so far as to appoint social coaches to help employee advocates make the biggest impact.