Google to launch new AI tool that worries marketing professionals
Posted: Tue Jan 07, 2025 6:00 am
Google is adapting to new technologies, and this includes even launching its own ChatGPT -style chatbot , Bard . But the American company wants to go further with AI and, for this reason, has made an attempt to integrate generative artificial intelligence tools into its advertising products .
Given this, some marketing and advertising professionals are eagerly awaiting to see the outcome of this Google project, although they have also shown their rejection , as they believe that this would mean rekindling concerns related to people's security and privacy .
Google and its “novel” ads
The Alphabet-owned company is proposing to create "novel" ads based on creative content provided by advertisers and which include images, videos and texts france number screening related to a specific campaign, according to the Financial Times, which has had access to this information.
After generating these "new" ads, Google will use this material to produce objective-based claims, such as what audience the brand wants to target based on the goal it sets for its sales .
This feature, which Google is already working on and which will be shown to the public in a few months, will be integrated with Performance Max , a tool that uses algorithms to find the best Google environments when publishing an ad and to know how much money should be spent on it.
Given this, some marketing and advertising professionals are eagerly awaiting to see the outcome of this Google project, although they have also shown their rejection , as they believe that this would mean rekindling concerns related to people's security and privacy .
Google and its “novel” ads
The Alphabet-owned company is proposing to create "novel" ads based on creative content provided by advertisers and which include images, videos and texts france number screening related to a specific campaign, according to the Financial Times, which has had access to this information.
After generating these "new" ads, Google will use this material to produce objective-based claims, such as what audience the brand wants to target based on the goal it sets for its sales .
This feature, which Google is already working on and which will be shown to the public in a few months, will be integrated with Performance Max , a tool that uses algorithms to find the best Google environments when publishing an ad and to know how much money should be spent on it.