The lesson of the masters
Posted: Tue Jan 07, 2025 5:42 am
A path that can also work, at an SEO level , but are we sure that someone will want to read these texts? And that after reading them they will be convinced to click on your call-to-action , fill out the form and buy your product/service in no time? Perhaps, if the content in question manages to be useful, interesting, well written, it risks becoming more than just a boomerang. Perhaps, it is better not to rely only on an article writer who writes articles by the kilo, but to choose a copywriter.
Read here “how to create a distillate of valuable content” .
SEO, UX, Digital Copywriter
The profession of copywriter has generated so many different job dominican republic whatsapp resource titles that it is often difficult to orient oneself even for those who do this job. Web editor, web content manager, article writer…
Diego Fontana chooses to talk about digital copywriter and this definition gives the title to his book: “Digital copywriter. Think like a copywriter, act digitally”.
According to him, even those who write for the web cannot ignore the lesson of pre-digital advertising.
Diego Fontana's book is full of references to the great masters of advertising. People who lived before the web and social media. Sometimes, even before TV.
Yet, those masters still have a lot to teach us, regardless of the technologies and platforms we will use (and which are constantly changing).
The irony and minimalism of Bill Bernbach, the story appeal of David Ogilvy, the creative disobedience of Howard Gossage - who was hunting for engagement and big ideas before they were even called that - the boring (but effective) Unique Selling Proposition of Rosser Reeves.
SEO Copywriter and SEO Strategy : Writing for Google
Then came SEO copywriting , the myth of “writing to please Google”, applying an infinite series of little rules and technical tricks.
Rules that yes, a web copywriter must know, but must also know when to break. The user must not suffer from a text written for Google, excessively verbose and extremely repetitive. Lately, even Google has become irritated (see keyword stuffing). Think of the poor reader, forced to jump from one paragraph to another to find a shred of useful information, besieged by increasingly insistent CTAs, treated like a not-so-smart child.
Read here “how to create a distillate of valuable content” .
SEO, UX, Digital Copywriter
The profession of copywriter has generated so many different job dominican republic whatsapp resource titles that it is often difficult to orient oneself even for those who do this job. Web editor, web content manager, article writer…
Diego Fontana chooses to talk about digital copywriter and this definition gives the title to his book: “Digital copywriter. Think like a copywriter, act digitally”.
According to him, even those who write for the web cannot ignore the lesson of pre-digital advertising.
Diego Fontana's book is full of references to the great masters of advertising. People who lived before the web and social media. Sometimes, even before TV.
Yet, those masters still have a lot to teach us, regardless of the technologies and platforms we will use (and which are constantly changing).
The irony and minimalism of Bill Bernbach, the story appeal of David Ogilvy, the creative disobedience of Howard Gossage - who was hunting for engagement and big ideas before they were even called that - the boring (but effective) Unique Selling Proposition of Rosser Reeves.
SEO Copywriter and SEO Strategy : Writing for Google
Then came SEO copywriting , the myth of “writing to please Google”, applying an infinite series of little rules and technical tricks.
Rules that yes, a web copywriter must know, but must also know when to break. The user must not suffer from a text written for Google, excessively verbose and extremely repetitive. Lately, even Google has become irritated (see keyword stuffing). Think of the poor reader, forced to jump from one paragraph to another to find a shred of useful information, besieged by increasingly insistent CTAs, treated like a not-so-smart child.