From the second to the third dimension
Posted: Tue Jan 07, 2025 4:09 am
Ready-to-use images.
Every coordinated image must have a series of ways to manage, in a coherent way, photographs, illustrations, icons and graphic formats. Just to be clear, I can say in the guidelines of my logo, that the figures cyprus whatsapp resource must always be set and never "outlined" on a white background, the illustrations should preferably be line drawings and not pictorial, the icons descriptive and never metaphorical. These are rules that can also be broken (you must not be too rigid) the important thing is to maintain coherence with the brand philosophy and how the communication has been oriented.
"Format" and "catchphrases"
Do you need to present your brand with a Powerpoint? Then you need to create a "graphic container", that is, a "format" that tells you where to place the brands, which fonts to use and with which hierarchies of titles and subtitles.
Knowing how to pace longer pieces of text and how to align everything with images, graphs and drawings.
We can also identify a constant element to be found throughout the communication: almost a catchphrase (for example the thick/thin thread of the art magazine FMR by Franco Maria Ricci , co-protagonist, together with the brand, of many materials).
A brand is not just a two-dimensional creature. When it is placed on packaging, on a sign or on a stand, the perception of the logo is conditioned by the surrounding space.
It may happen that a logotype, which works perfectly on paper, must be inserted into a sign that can only be seen from a side view. In that case, the fruition would be too "squeezed", so it is necessary to intervene on the distance between letters (the so-called tracking or kerning) by presenting an ad hoc version that returns the correct vision.
Textures, patterns and watermarks.
Another "scenographic" opportunity is to multiply the brand according to a geometric pattern.
You can create backdrops, fabrics, wrapping paper, carpets and much more. This is an interesting way to reiterate the logo many times, without it being too insistent. Precisely by virtue of the composition (a modality called "texture" or " pattern" ) the sign takes on a decorative value that repeatedly "signs" certain spaces.
Every coordinated image must have a series of ways to manage, in a coherent way, photographs, illustrations, icons and graphic formats. Just to be clear, I can say in the guidelines of my logo, that the figures cyprus whatsapp resource must always be set and never "outlined" on a white background, the illustrations should preferably be line drawings and not pictorial, the icons descriptive and never metaphorical. These are rules that can also be broken (you must not be too rigid) the important thing is to maintain coherence with the brand philosophy and how the communication has been oriented.
"Format" and "catchphrases"
Do you need to present your brand with a Powerpoint? Then you need to create a "graphic container", that is, a "format" that tells you where to place the brands, which fonts to use and with which hierarchies of titles and subtitles.
Knowing how to pace longer pieces of text and how to align everything with images, graphs and drawings.
We can also identify a constant element to be found throughout the communication: almost a catchphrase (for example the thick/thin thread of the art magazine FMR by Franco Maria Ricci , co-protagonist, together with the brand, of many materials).
A brand is not just a two-dimensional creature. When it is placed on packaging, on a sign or on a stand, the perception of the logo is conditioned by the surrounding space.
It may happen that a logotype, which works perfectly on paper, must be inserted into a sign that can only be seen from a side view. In that case, the fruition would be too "squeezed", so it is necessary to intervene on the distance between letters (the so-called tracking or kerning) by presenting an ad hoc version that returns the correct vision.
Textures, patterns and watermarks.
Another "scenographic" opportunity is to multiply the brand according to a geometric pattern.
You can create backdrops, fabrics, wrapping paper, carpets and much more. This is an interesting way to reiterate the logo many times, without it being too insistent. Precisely by virtue of the composition (a modality called "texture" or " pattern" ) the sign takes on a decorative value that repeatedly "signs" certain spaces.