a guide to marketing automation ebook

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If digital transformation – and this is now an established fact – is a key factor in the economic success of companies of all sizes, in the case of marketing the use of technology is, if possible, even more fundamental .

What is martech ? The word “martech”, which comes from the fusion of the two terms “marketing” and “technology”, indicates a vast and articulated ecosystem in which concepts, methodologies, tools and professionalism have triggered a real cultural change . We have already talked about marketing automation .






Martech has enabled the development of a different and more sophisticated way of japan whatsapp resource thinking about marketing, which is now interpreted no longer as a succession of separate moments – each characterized by its own dynamics – but as a single and seamless omnichannel process.

Martech is so successful among professionals because it simplifies daily operations and allows the release of creative energy that was previously entirely absorbed by repetitive and low-value tasks. Creativity comes back into circulation, so to speak, in a loop in which the technological element seemed predominant. It once again comes to assert itself as a decisive asset, to be used to satisfy the expectations – today very high – of customers.