What are the fundamentals of a lead nurturing strategy?
Posted: Tue Jan 07, 2025 3:50 am
Personalization
When you nurture leads using marketing automation, you can associate a series of emails with a specific action that the lead or customer takes. In addition to allowing you to be timely and efficient, this approach allows you to establish a more “human” contact with your leads, showing them that you are aware of their problems or interests and are ready to help them with useful and always relevant content. In this way, you are more engaging and can increase their trust in you and also in your company.
So, to recap, a good lead nurturing campaign must be timely, efficient and personalized, in order to continuously interact with your contacts, to gradually guide them along their purchasing process with useful and relevant content.
After explaining what it is and what its main characteristics are, let's go into more detail by talking about what a good lead nurturing strategy should be like.
Every good lead nurturing strategy must be composed of 3 key elements: contact management , segmentation and buyer's journey . Let's look at them in detail.
1. Contact Management
Contacts are the basis of every marketing and sales strategy. For this reason, it is essential to croatia whatsapp resource have a software (e.g. HubSpot) where you can easily store and find all the information about them (e.g. personal data, contact information, job title, etc.).
Contact management is based on a healthy database that is constantly updated . You need to make sure that you do not have contacts in your database that do not match your buyer persona and that you remove invalid contacts or those who do not want to be contacted.
Once you have completed the database cleaning operations, you can proceed with lead segmentation.
2. Segmentation
You can use segmentation to divide your contacts into different groups (like HubSpot lists ), considering the information you have about them and grouping them based on similar characteristics (e.g. demographics, company size, emails opened, web pages visited, social network interactions, etc.).
When you nurture leads using marketing automation, you can associate a series of emails with a specific action that the lead or customer takes. In addition to allowing you to be timely and efficient, this approach allows you to establish a more “human” contact with your leads, showing them that you are aware of their problems or interests and are ready to help them with useful and always relevant content. In this way, you are more engaging and can increase their trust in you and also in your company.
So, to recap, a good lead nurturing campaign must be timely, efficient and personalized, in order to continuously interact with your contacts, to gradually guide them along their purchasing process with useful and relevant content.
After explaining what it is and what its main characteristics are, let's go into more detail by talking about what a good lead nurturing strategy should be like.
Every good lead nurturing strategy must be composed of 3 key elements: contact management , segmentation and buyer's journey . Let's look at them in detail.
1. Contact Management
Contacts are the basis of every marketing and sales strategy. For this reason, it is essential to croatia whatsapp resource have a software (e.g. HubSpot) where you can easily store and find all the information about them (e.g. personal data, contact information, job title, etc.).
Contact management is based on a healthy database that is constantly updated . You need to make sure that you do not have contacts in your database that do not match your buyer persona and that you remove invalid contacts or those who do not want to be contacted.
Once you have completed the database cleaning operations, you can proceed with lead segmentation.
2. Segmentation
You can use segmentation to divide your contacts into different groups (like HubSpot lists ), considering the information you have about them and grouping them based on similar characteristics (e.g. demographics, company size, emails opened, web pages visited, social network interactions, etc.).