To achieve a unique space and be present in the minds of consumers, marketing teams and departments need to have tools that help them collect data that provide them with information about customer behavior . Attribution models, the collection and correct processing of data by specialized tools, allow for the creation of fully customized hybrid marketing strategies that will help meet the different objectives of brands, whether to measure the effect of drive to store or drive to web.
Without a doubt, campaign personalization is a marketing trend that is in force and will continue to be so, at least for some time. In this context, data will be the main axis of strategies, allowing the value of all the information that the brand has obtained through the switzerland number screening different channels where it interacts with the customer to be put to use, in order to offer the most appropriate product or service that adapts to their needs and expectations.
However, data alone is not of much value if it is not accompanied by precise analysis, which is why this trend is accompanied by the arrival of numerous trends related to digitalization and new technologies , such as:
Artificial intelligence
AI has already made a name for itself in the world of marketing. Technological development in this sector has made it possible to quickly detect trends and risks in a campaign. This technology offers many advantages such as increasing the efficiency of strategies, segmenting audiences and managing advertising campaigns. It will also allow companies to have a much broader knowledge of consumer tastes, activities or expectations, allowing them to segment the public to implement fully personalized advertising campaigns.
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