Facilitates visitor conversion

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Lately we hear a lot about Inbound Marketing . But what exactly is it and how do we know if it's really right for our company? In this post I'll help you understand what you can achieve with an Inbound strategy and how to apply it practically in the management of your company web pages.

What is Inbound Marketing?
It is a corporate marketing philosophy, which consists of providing information to the user in a non-intrusive way, making sure that he finds your company and its contents. Inbound consists of a set of digital and market strategies, with which to attract quality traffic to blogs, corporate web pages or online businesses of companies and freelancers

Although the increase in traffic is one of the main advantages of Inbound Marketing, it is not the only virtue that it has and that any company can benefit from. Aspects such as the strengthening and improvement of the brand image , user loyalty , increased credibility or interaction with the customer are some of the benefits that this marketing technique is able to generate for an online business, especially in the case of small and medium-sized businesses, attributable to companies or freelancers.

How does Inbound Marketing work?
After having seen the definition of Inbound Marketing paraguay phone number and the main advantages it brings to those who decide to use it, it is important to analyse how it works, keeping in mind that it is based on different concepts, sometimes even opposite, to those of traditional advertising, also called the "outbound method" .

Let's now consider the key aspects and peculiarities of Inbound Marketing:
It is directly the user who approaches the blog of the company or business in question, looking for posts and other content that he considers significant. If you have understood what inbound marketing is, you have already realized that it is characterized by the spontaneity of the action performed by the user, very different from that generated by advertising banners that, in an intrusive manner, show unsolicited offers while you are consulting information of interest.
The change of status from anonymous to registered user occurs in a friendly way for the visitor, without him feeling forced or annoyed in doing so: he himself provides, completely voluntarily , his email and other data, through a form that appears on the landing page , usually in exchange for a free gift (an ebook, a guide, a catalogue or another type of quality content).
Inbound Marketing involves opening one's own advertising channel (more discreet and less invasive than traditional ones), which companies are able to control on their own and at any time without having to depend, either economically or at an organizational and logistical level, on third parties.
What added value does Inbound Marketing bring?