The SEMrush WebStudy Marathon program

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This way you attract more visitors who are ready to click on the link and open the site from the SERP.

If, for example, we use the year 2016 in the title “SEMrush Guide 2016” in addition to the keyword “SEMrush” , the CTR will increase and, consequently, the page’s positioning in Google will improve.

10. User-friendly content
It is good practice to break the text into short paragraphs with subtitles.

The GoogleBot will certainly appreciate it: it likes small, well-defined, slim blocks of text. But it will also be pleasant for users, because reading the text will be visually easier.

11. The power of social media
Social network icons increase the authority of nigeria phone number the page and help attract more visitors from social networks.

In addition, it also makes a good impression: the page we are promoting immediately becomes trendy, because it is part of the global network.

According to BrightEdge, social buttons can increase the likelihood of sharing on social networks by up to 700%.

12. Content of a certain “weight”
According to SERPiq research , voluminous content leads to a better position in Google than pages with short texts.

If you are optimizing a page for highly competitive keywords, definitely try to create a text of more than 1000 words (words, not characters, mind you!). 1500 words would be the right amount.

For example, this very article is over 1000 words, all focused on on page optimization.