How to Develop an International Content Marketing Campaign for Link Building
Posted: Mon Jan 06, 2025 9:22 am
Site Research and Analysis
Mailing
Follow up
In the research and analysis part, the Link Builder will usually scout to compile a media list of prospect sites potentially useful to the client for the acquisition of a link.
These will usually need to have:
Good SEO metrics (Domain Authority, TrustFlow, etc.)
Good organic traffic (sites subject to manual or nepal phone number algorithmic penalties should be avoided. A site traffic analysis using SEMRush will be useful here )
Good active user presence (comments on posts, sharing on social media, etc.)
SEMrsuh: Content Marketing to Boost Link Building
Once the media list has been compiled and the client has approved it, the ball is passed to the Digital PR campaign and, in particular, to what we industry insiders call the "seeding" activity .
Seeding refers to contacting and raising awareness among link prospects, aimed at developing buzz and acquiring editorial links.
Among the best practices for organizing and executing an effective Digital PR campaign we find:
Good organizational practices:
Preparing a press kit (press release, images, screenshots, iframes, etc.)
The production of static versions (images) for interactive and non-embeddable content;
Creating any unique texts for bloggers
The availability of iframe code for embed.
Best practices:
Avoid contact on holidays, weekends and at the beginning of the week
Avoid mass mailings: it is better to personalize emails as much as possible for homogeneous groups of prospects;
Prepare a short email subject and test at least two types.
Mailing
Follow up
In the research and analysis part, the Link Builder will usually scout to compile a media list of prospect sites potentially useful to the client for the acquisition of a link.
These will usually need to have:
Good SEO metrics (Domain Authority, TrustFlow, etc.)
Good organic traffic (sites subject to manual or nepal phone number algorithmic penalties should be avoided. A site traffic analysis using SEMRush will be useful here )
Good active user presence (comments on posts, sharing on social media, etc.)
SEMrsuh: Content Marketing to Boost Link Building
Once the media list has been compiled and the client has approved it, the ball is passed to the Digital PR campaign and, in particular, to what we industry insiders call the "seeding" activity .
Seeding refers to contacting and raising awareness among link prospects, aimed at developing buzz and acquiring editorial links.
Among the best practices for organizing and executing an effective Digital PR campaign we find:
Good organizational practices:
Preparing a press kit (press release, images, screenshots, iframes, etc.)
The production of static versions (images) for interactive and non-embeddable content;
Creating any unique texts for bloggers
The availability of iframe code for embed.
Best practices:
Avoid contact on holidays, weekends and at the beginning of the week
Avoid mass mailings: it is better to personalize emails as much as possible for homogeneous groups of prospects;
Prepare a short email subject and test at least two types.