How does Inbound Marketing help the industrial sector?
New digital tools and platforms have changed the way
industrial companies attract prospects and acquire clients. Efforts have shifted
from focusing on the product to focusing on the customer, developing business in a
more human and personal way. In addition, the health crisis has caused
industries to rethink their digital transformation strategy. According to a
study by Everis, Spanish industrial companies with digitalization plans
have increased by 28% and only 4% do not have a digital plan and do not want
to implement one.
The industrial market is characterized by a long and intense sales process.
Relationships between companies are more complex, clients have a technical profile and
selling requires knowledge, active listening and specialized personnel. That is why it is
essential to build relationships based on trust and develop marketing strategies
that provide specific solutions to specific problems . If your goal is
to sell better and provide list of antarctica consumer email value to your clients, we explain the benefits of implementing
Inbound marketing in your B2B strategy.
The Inbound Methodology
The goal of this methodology is to help people and build
meaningful relationships with leads, prospects, and customers. It combines content marketing
and online marketing techniques to get to know your audience well, create
personalized content, and boost your business growth. Implementing this methodology allows us to:
Engage any customer, anywhere, anytime . Personalized content
will allow you to build strong relationships and reach the customers you
really want.
Attract new leads and attract those who are already in our market but do not yet
know our brand.
Offer differential value by creating quality content that will position
your company as a leader in the sector and increase your sales.
Automate and streamline sales processes , as well as optimize resources and
reduce investment. If you add to that the use of a good CRM, you will be able to
manage and coordinate all interactions with your clients in a
personalized and direct way.
Inbound Marketing Methodology
Inbound marketing is already a reality in the B2B sector, allowing you to get closer to your
potential customers and maintain a profitable and long-lasting relationship . According to HubSpot,
applying this strategy generates 54% more leads than with the traditional method.
If you want to prepare for the future, you need to figure out which channels work best and be
willing to try new technologies and tools to build better relationships
with your customers. Many companies are already using this strategy.
At Branding Industrial we will be delighted to accompany you throughout the entire process and
guide your business towards digital transformation. What are you waiting for.
