Right. But how did you learn this lesson over hiring is a real thing?

[nishat@264]

Ashley Levesque: You know, it really wasn't until I got onto an executive team as a VP where I started to really appreciate that hiring people does not solve all of the company's problems. As a as an entry level marketer, I was sure that if I just had more people, a lot of the problems I was experiencing could go away. And I remember being really frustrated that my my executive team didn't see it the same way.

Now, that's not to say that resources can't solve some problems. Absolutely they can. I'm not saying don't build out a team. Don't make your team robust and meaningful. But I am saying it is not explicitly the solution to all challenges. What I often find is either one businesses are preemptively hiring for challenges that haven't yet come to pass.

They're kind of getting ahead of the game, so to namibia whatsapp resource speak, and and then they find themselves with too many people after the fact. Or two businesses are not doing a great enough job understanding the actual roles and responsibilities of people inside the organization. And they are throwing people at problems only to find that this person, once they come in, is struggling to meet expectations, is struggling to understand their true responsibility of the company, and it's because they were hired to solve one thing that might not be large enough to warrant an entire human.

Maybe it needed to be outsourced, or maybe it can be handled by someone part time. Maybe someone else in the organization can simply pick up that slack and manage it very easily within the bandwidth of their their scope that they're already doing. But all of those things need to sort of be evaluated together. There are a lot of different pathways to solving resources, problems that extend beyond just hiring full time employees.

It's kind of at the back, and I'm not sure that a lot of businesses in the growth stage who are moving quickly are evaluating those other options and not sure they're taking the time to do that. And they will often find themselves in situations like we're seeing now with tons of layoffs and slashes in budgets, specifically marketing budgets.