Checking established Facebook conversions
Posted: Mon Jan 06, 2025 5:43 am
You can set rules for your Facebook conversions using the URL or event parameters. Here you can define conditions for when your Facebook conversion should be triggered. If your desired condition is not displayed, you must update the pixel using Google Tag Manager. You should then be able to select the corresponding parameter.
An example: You want to track a conversion when someone has placed an order in your German online shop. To do this, you need two conditions: firstly, the person must be in the German shop and secondly, they must have clicked through to the order confirmation. In your example, the order confirmation is displayed when someone has completed an order in the shop. To set this up, you set up two conditions: The user's URL must contain "/de/" (for the German online shop) and the user's URL must contain "/thank you" (for the confirmation page). If both conditions are met, your self-defined conversion is triggered.
You can add more rules using the “+” button. Rules are linked to each other using the AND condition. This means that the self-defined conversion is triggered if, for example, the URL contains different words.
Optionally, you can also specify a conversion value. This field is only required if your conversion has not yet been assigned a conversion value. This conversion value indicates the equivalent value portugal whatsapp resource of the Facebook conversion. In the example, we specified a conversion value of 30. If you determine your own conversion value, it is important that you use whole and positive numbers. For an online shop, the conversion value should logically correspond to the total sales of the order.
Once you have completed all the steps, simply click on the “Create” button and you have successfully set up your custom Facebook conversion.
To activate your self-defined conversion, first visit the website on which your Facebook conversion is set up from the Event Manager using the "Button Event Test" tool. In the Meta Event Manager, you can then use the "Self-defined conversions" tab to check whether everything worked during the setup. If your conversion has the status "Active", nothing stands in the way of successful tracking. You can use the same tab to see how often your Facebook conversion has already been measured online. You can find out more about your self-defined conversions using the Ads Manager.
Conclusion: Setting up Facebook Conversions
Facebook Conversions are a good tool for tracking events in your online shop or on your website if you don't want to set them up via the source code. With the information you gain, you can make optimizations and thus increase the number of your conversions. If you need help setting up your Facebook Conversions, the CONTXT team will be happy to help you, just contact us !
An example: You want to track a conversion when someone has placed an order in your German online shop. To do this, you need two conditions: firstly, the person must be in the German shop and secondly, they must have clicked through to the order confirmation. In your example, the order confirmation is displayed when someone has completed an order in the shop. To set this up, you set up two conditions: The user's URL must contain "/de/" (for the German online shop) and the user's URL must contain "/thank you" (for the confirmation page). If both conditions are met, your self-defined conversion is triggered.
You can add more rules using the “+” button. Rules are linked to each other using the AND condition. This means that the self-defined conversion is triggered if, for example, the URL contains different words.
Optionally, you can also specify a conversion value. This field is only required if your conversion has not yet been assigned a conversion value. This conversion value indicates the equivalent value portugal whatsapp resource of the Facebook conversion. In the example, we specified a conversion value of 30. If you determine your own conversion value, it is important that you use whole and positive numbers. For an online shop, the conversion value should logically correspond to the total sales of the order.
Once you have completed all the steps, simply click on the “Create” button and you have successfully set up your custom Facebook conversion.
To activate your self-defined conversion, first visit the website on which your Facebook conversion is set up from the Event Manager using the "Button Event Test" tool. In the Meta Event Manager, you can then use the "Self-defined conversions" tab to check whether everything worked during the setup. If your conversion has the status "Active", nothing stands in the way of successful tracking. You can use the same tab to see how often your Facebook conversion has already been measured online. You can find out more about your self-defined conversions using the Ads Manager.
Conclusion: Setting up Facebook Conversions
Facebook Conversions are a good tool for tracking events in your online shop or on your website if you don't want to set them up via the source code. With the information you gain, you can make optimizations and thus increase the number of your conversions. If you need help setting up your Facebook Conversions, the CONTXT team will be happy to help you, just contact us !