Define your buyer personas

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In order to have a more precise idea of ​​your target and thus better target your advertising, you must create your buyer personas. This is the most important element to establish your strategy. You do not have just one typical customer, so you will need to create several personas. By knowing the different profiles you are targeting, you will be able to offer content adapted to each one.

Who is your typical customer? What are their characteristics? What information are they looking for? The goal is to know your target as much as possible to provide content that will satisfy their needs. The more you learn about them, the more you will be able to adapt your speech to attract their attention. By establishing a robot portrait of your target, you will understand what they expect and respond to it. You will therefore create engagement around your brand.

Remember that your buyer personas are not frozen in time, you must make them evolve. As the months go by, you will be able to refine them and perhaps even create others if you discover another customer netherlands telegram number profile. To learn more about buyer personas and create your own, go here.



Define your SMART goal
To successfully carry out your digital advertising strategy, you must set a goal. In this way, you will be able to measure your success. To do this, your goal must be SMART:

Specific: Your goal should be specific and clearly defined, for example: get 50 leads per month,
Measurable: it must be quantifiable, for example: obtain €20,000 in turnover next month,
Achievable: Do you have the resources, time, and skills necessary to achieve this goal?
Realistic: To stay motivated to achieve your goal, it must be achievable and truly within your reach,
Time-bound: It must be determined in time by setting a deadline, this will allow you to evaluate your success and stay motivated throughout its achievement.
Remember to align your goal with your overall digital strategy.



Create your content
No matter what your content is, it must be impeccable and original to capture the attention of social media users: