Advertisements within streaming platforms

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AVOD is present at all times
As another of the conclusions presented in the analysis "Behind the Screens" by Samsung Ads, it is exposed that television in prime time is dominated by linear television , BVOD and SVOD, thus highlighting its importance in the homes of the country. Even so, the behavior of viewers with AVOD was different. And while the daily peak hours of SVOD and linear were around 8-10 pm, AVOD reached its strongest point around 12 and 8 pm, and was also used constantly throughout the day.

On the other hand, gamers dominated the weekend night, registering a 32% increase in SVOD during the weekend compared to weeknights. Meanwhile, SVOD and Gaming managed to reach their highest point during the weekend, which demonstrates the trend in Spain of typical series and video game marathons, moments in which BVOD and AVOD showed a drastic drop.


One of the biggest changes seen on streaming platforms in recent years is the introduction of ads, a change driven by the services' rethinking of strategies to attract a larger number of people, taking into account those who are more aware of the costs of the platforms.

Among one of the first platforms to announce its new, lower- priced ad-supported subscription models was Netflix , who also shared that its ad-supported subscription level currently has 15 million users , 30% of the total, as did other paid services, who greece number screening also revealed that ad-supported plans are providing more benefit per user than the original pure subscription plans.

In this regard, Alex Hole, Vice President and General Manager of Samsung Electronics Europe said: “In this (re)emerging advertising-funded era, it is clear that cost and content prevail. After a decade of ad-free streaming, it is encouraging to see how platforms are focusing on attracting the largest possible audience, catering to all budgets and satisfying all wants and needs. With the rise of TV apps, behaviour is becoming more complex within the TV, so it is important to take these growing audiences into account.”