The best link bait doesn't focus on just one of these techniques. It combines multiple approaches for unlimited possibilities of share-worthy content.
Link bait is often useful, visual, unique, and provocative. All at the same time.
Taking multiple approaches can also help you get more links simply by appealing to a wider range of publishers.
Maybe a journalist is looking for an interesting statistic to cite. Or a writer wants to add a visual aid to their latest article. A statistics-based infographic can get you links from those two publishers.
This also means that your content can attract a larger number of users.
Some people gravitate toward canada phone number database explainer videos. Others want a complete guide. While others will just want a cheat sheet. Offering all three on one page helps your audience. And the audiences of the publishers who link to you.
Discover link building ideas with Backlink Analytics
Having a great idea for an infographic or tool only works as link bait if it appeals specifically to your niche. A cooking blog can create a great infographic about investing, but it's not likely to get many links. Because people want to link to reliable sources, as a way to reinforce their own trustworthiness.
Not to mention, link bait is most valuable when it earns you links from high-quality websites that are relevant to your industry.
To find out what's worth linking to in your niche, head over to the Semrush Backlink Analytics tool . Enter one of your competitors' domains and hit " Analyze ."
entered into the Backlink Analytics search bar
Click on " Indexed Pages " .
Backlink Analytics "Indexed Pages" tab
This report shows you which content on your rival's site is receiving the most backlinks. And from which domains they come.
Indexed Pages Report
Evaluate which pages attract the most links. What are they about? What is the style of content? Is it visual, text-heavy, or interactive?
Repeat this process with several competitors to get a complete picture of what content is trending in your niche. Once you understand what's attracting links, you can take a couple of different approaches:
Use the skyscraper technique to take something your competitor is doing and improve it (e.g. a more comprehensive guide, a better tool, a more customizable template). Then, reach out to the domains that linked to your competitor’s content and offer them your own—better—version as an alternative.
Look at what your competitors are doing to find your own inspiration. For example, if you see that visual aids get a lot of links, consider creating a unique infographic. Maybe you've noticed that how-to guides rule the roost. Find a topic that hasn't been talked about much (such as a subtopic within your niche) and write the de facto guide on it.
Tip: Don’t overlook the power of good old-fashioned keyword research to find link bait ideas. Use the Magic Keyword Tool to unearth link-worthy topics in your niche.
Find outreach opportunities for your link bait
You can write the best article, build the best tool, create the best asset. But it won't matter if no one is able to discover it.
So creating good link bait is only half the battle. The other half is getting noticed.
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