Search engine optimization on Amazon – Klickkonzept supports you

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Unlike Google, Amazon displays not just ten, but 16 products per page. The probability that your potential customers will find what they are looking for on the first two pages is therefore very high. Or to put it another way: the probability that they will continue searching after 32 product suggestions is very low. Various studies have also shown that the vast majority of all buyers click through to the second page of search results at most before making a purchase decision.

Products that appear on the first page have the greatest chance of being clicked on and purchased. But to achieve this for your products, you need optimized product pages - in other words: Amazon SEO. Only with the help of the right keywords and product images and compliance with the formal requirements can you succeed in landing in the top positions in the Amazon guatemala phone numbers organic search rankings.

But be careful: Amazon SEO is not done with a one-time optimization.

Rather, it is an ongoing process in which measures should be controlled and rankings monitored. We also recommend that you always keep an eye on current developments in search engine optimization on Amazon and changes to the algorithm so that you can adapt your product pages accordingly and thus maintain or even increase your ranking positions.

Whether and how well your products sell on Amazon depends on the so-called retail readiness. This describes how ready a product is to be sold successfully on Amazon.

In addition to the SEO-relevant aspects (product title, bullet points, product description and images), a product must also meet other factors. These include availability, the average overall rating and number of reviews and, for brands registered with Amazon, optimized A+ content.