What is a competitor backlink analysis?

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A competitor backlink analysis is the process of identifying websites that link to your competitors, but not to you.

This can help you find new link building opportunities for your website and boost your link building efforts:

Effectiveness : Your competitors likely have links from relevant websites in your niche. This could significantly reduce the time you spend searching for topically relevant websites.
Potentially higher success rate : Websites that already link to your competitors might be interested in linking to your website as well. This could increase your link building success rate.
Stay up to date with your SEO competition : By analyzing your competitors' backlink profiles, you'll ensure that you're not performing too far below them.
New ideas for link building campaigns : You cambodia phone number database can discover new ideas or content promotion tactics in your competitors' backlink profiles. You'll see what kind of pages they're getting links to and come up with new ideas on how to build links back to your website.
For example, you may be trying to create a linkable asset, a type of page that offers high informational value and can earn backlinks organically.

This means that a large number of websites can link to it without you having to make a huge outreach effort.

Imagine you decide to create an infographic but you can't get any links.

Next, perform a competitor backlink analysis to find out what types of linkable assets are successful in your industry.

You quickly realize that some of your main competitors are creating free online tools, like Ryan Robinson's Blog Title Generator .

Blog Title Generator
That kind of information can guide you on what type of content to create to generate more backlinks organically.

If you decide to create a free tool, you can go back to that competitor analysis and find the websites that link to your competitor's page. Chances are they'll want to link to yours, too.

How to find competitor backlinks in 4 steps
A thorough competitor analysis will give you plenty of link building ideas and prospects to target.

Let's find out how you can do it in four steps.

1. Research your competitors
Your first task in this process is to select up to four competitors to compare your website to.