Learn How to Analyze Your App's Performance: Best Practices Guide for Your Decision Making
Posted: Mon Jan 06, 2025 3:26 am
Brazilians spend an average of 5.4 hours using apps, and Brazil is the world champion in the number of downloads of e-commerce apps for Android (according to research by App Annie).
A survey by AppsFlyer showed that between January 2020 and July 2021, of the 4.5 billion downloads that occurred worldwide, 750 million, or approximately 16%, occurred in Brazil. This scenario reinforces that digital marketing strategies must be linked to the performance of your website in the mobile version or app. Understanding the metrics that truly show the success of your app can provide fundamental insights for analyzing the performance of your app's results.
Key metrics for analyzing app results
Main indicators to evaluate your app's performance
Main tools for analyzing app performance results
What are the objectives that I can set in actions aimed at apps or mobile?
What are the main formats for advertising on media channels for my app or mobile?
Key metrics for analyzing app results
App performance analysis is related to the business indicators that the marketing team monitors regularly. From a Business Intelligence perspective , these indicators must be properly updated and consistent so that the performance analysis of results is coherent and decision-making is safe. In general, analytics reports that provide app data and metrics aim to inform and highlight, for example, which media channels attract the most users, or those that demonstrate the greatest engagement or conversion, according to business objectives. With this concept clear, we can break down the main types of metrics for analyzing the performance of your app's results.
Acquisition metrics
The main objective of acquisition metrics is to show whether the app is attracting new users, the number of visitors per page and the sources of access.
With this type of monitoring, it is easier to monitor the evolution of results and optimize actions that increase traffic in the application.
Engagement and retention metrics
These metrics help business teams and managers understand honduras phone number data the interaction and loyalty results of active users on the app.
Distribution metrics:
They help us understand how access to the app is distributed across different fronts such as operating systems (Android, iOS, Windows Phone). In this case, analyzing this data can provide important guidance on the profile and the priority of attention in relation to the development of the app.
Main indicators to evaluate your app's performance
DAU and MAU
DAU (daily active users) means daily active users and MAU (monthly active users) means monthly active users. Monitoring and analyzing these indicators helps companies understand and predict the growth (or not) in the number of accesses to the application, and also helps in measuring the engagement of marketing actions, for example.
Stickness
In short, it is the number of days per week that a user performs some important action in your app. This metric shows which activities or features of your app are bringing users back. With this analysis, it is easier to understand which activities and steps are crucial in your app to increase retention and engagement. If Stickness is low, it is worth analyzing your app's entire journey to identify possible gaps or negative experiences. Another action plan could include Push Notifications on the mobile operating system, sending emails or even SMS to make the user access the app again.
A survey by AppsFlyer showed that between January 2020 and July 2021, of the 4.5 billion downloads that occurred worldwide, 750 million, or approximately 16%, occurred in Brazil. This scenario reinforces that digital marketing strategies must be linked to the performance of your website in the mobile version or app. Understanding the metrics that truly show the success of your app can provide fundamental insights for analyzing the performance of your app's results.
Key metrics for analyzing app results
Main indicators to evaluate your app's performance
Main tools for analyzing app performance results
What are the objectives that I can set in actions aimed at apps or mobile?
What are the main formats for advertising on media channels for my app or mobile?
Key metrics for analyzing app results
App performance analysis is related to the business indicators that the marketing team monitors regularly. From a Business Intelligence perspective , these indicators must be properly updated and consistent so that the performance analysis of results is coherent and decision-making is safe. In general, analytics reports that provide app data and metrics aim to inform and highlight, for example, which media channels attract the most users, or those that demonstrate the greatest engagement or conversion, according to business objectives. With this concept clear, we can break down the main types of metrics for analyzing the performance of your app's results.
Acquisition metrics
The main objective of acquisition metrics is to show whether the app is attracting new users, the number of visitors per page and the sources of access.
With this type of monitoring, it is easier to monitor the evolution of results and optimize actions that increase traffic in the application.
Engagement and retention metrics
These metrics help business teams and managers understand honduras phone number data the interaction and loyalty results of active users on the app.
Distribution metrics:
They help us understand how access to the app is distributed across different fronts such as operating systems (Android, iOS, Windows Phone). In this case, analyzing this data can provide important guidance on the profile and the priority of attention in relation to the development of the app.
Main indicators to evaluate your app's performance
DAU and MAU
DAU (daily active users) means daily active users and MAU (monthly active users) means monthly active users. Monitoring and analyzing these indicators helps companies understand and predict the growth (or not) in the number of accesses to the application, and also helps in measuring the engagement of marketing actions, for example.
Stickness
In short, it is the number of days per week that a user performs some important action in your app. This metric shows which activities or features of your app are bringing users back. With this analysis, it is easier to understand which activities and steps are crucial in your app to increase retention and engagement. If Stickness is low, it is worth analyzing your app's entire journey to identify possible gaps or negative experiences. Another action plan could include Push Notifications on the mobile operating system, sending emails or even SMS to make the user access the app again.