Never duplicate meta descriptions
Posted: Sun Jan 05, 2025 10:49 am
Fortunately, there are several online tools that will help you measure the length of your meta description before publishing it. Even Twitter offers this feature.
Avoid keyword overuse
Optimizing your meta description with relevant keywords is a great way to boost your SEO impact. However, overusing them in your text will hurt your rankings and your meta description.
Imagine including the same target keyword within that 160-character limit. It could finland phone numbersmake your meta description read awkwardly, making it difficult to understand. When that happens, search engines and potential visitors will look elsewhere for valuable information.
In the meantime, if you want to include more than one keyword in your meta description, you can do so. However, you should add these phrases in a fluid manner so that the text sounds natural. Also, it should seem less identical to the other.
Always use the active voice
The challenge with meta descriptions is to capture your target audience's attention in a few words. Ideally, when writing them, you should always be direct to grab their attention immediately. You can achieve this by using an active voice in your writing.
Generally, in the active voice, the subject performs the action . For example, “This person wrote the meta description.” It sounds more conversational and easier to understand. This is because people also speak in the active voice. In contrast, the passive voice focuses on the goal of the action. For example, “The meta description is being written by the person.” It is much more complex and might read unnaturally.
Avoid keyword overuse
Optimizing your meta description with relevant keywords is a great way to boost your SEO impact. However, overusing them in your text will hurt your rankings and your meta description.
Imagine including the same target keyword within that 160-character limit. It could finland phone numbersmake your meta description read awkwardly, making it difficult to understand. When that happens, search engines and potential visitors will look elsewhere for valuable information.
In the meantime, if you want to include more than one keyword in your meta description, you can do so. However, you should add these phrases in a fluid manner so that the text sounds natural. Also, it should seem less identical to the other.
Always use the active voice
The challenge with meta descriptions is to capture your target audience's attention in a few words. Ideally, when writing them, you should always be direct to grab their attention immediately. You can achieve this by using an active voice in your writing.
Generally, in the active voice, the subject performs the action . For example, “This person wrote the meta description.” It sounds more conversational and easier to understand. This is because people also speak in the active voice. In contrast, the passive voice focuses on the goal of the action. For example, “The meta description is being written by the person.” It is much more complex and might read unnaturally.