In order to put all the chances on your side
Posted: Sun Jan 05, 2025 10:45 am
Building the content
As we mentioned just before, your email should be short and to the point. It should be attractive to the reader and should not confuse their mind with too many different messages.
It is important that the content is consistent with their expectations. You can also personalize the email by adding the reader's first name for example. They will understand that you are really interested in them.
Include attractive images in your message, you have to make the consumer want to read it. However, they should be used sparingly, putting too many images could make you look like a spammer. We advise you to make 50% text and 50% image.
Remember to always insert a link on your image to redirect to albania telegram database your site. Internet users are used to illustrations being clickable, it would be a shame to miss out on potential traffic. In addition, if your call-to-action is narrowed because of the mobile format, they will be able to click directly on your photo.
Boost your performance
here are the different steps to follow:
Step 1: Define the purpose of your email and its structure
You need to ask yourself these questions: why do I want to send this marketing email? what is its objective? It is thanks to this objective that you will realize your message. It will be directly linked to your call-to-action.
For example, if the goal of your email is to get new registrants for your webinar, you should direct your message in that direction. Add an image that evokes the webinar or its topic and insert a call-to-action: “I’m registering for the next webinar!”
To organize the structure of your email, we recommend using the AIDA technique. This mnemonic method in the form of a funnel is constructed as follows: Attention, Interest, Desire, Action. Let's take the example of your company that wants to have new participants in the webinar:
As we mentioned just before, your email should be short and to the point. It should be attractive to the reader and should not confuse their mind with too many different messages.
It is important that the content is consistent with their expectations. You can also personalize the email by adding the reader's first name for example. They will understand that you are really interested in them.
Include attractive images in your message, you have to make the consumer want to read it. However, they should be used sparingly, putting too many images could make you look like a spammer. We advise you to make 50% text and 50% image.
Remember to always insert a link on your image to redirect to albania telegram database your site. Internet users are used to illustrations being clickable, it would be a shame to miss out on potential traffic. In addition, if your call-to-action is narrowed because of the mobile format, they will be able to click directly on your photo.
Boost your performance
here are the different steps to follow:
Step 1: Define the purpose of your email and its structure
You need to ask yourself these questions: why do I want to send this marketing email? what is its objective? It is thanks to this objective that you will realize your message. It will be directly linked to your call-to-action.
For example, if the goal of your email is to get new registrants for your webinar, you should direct your message in that direction. Add an image that evokes the webinar or its topic and insert a call-to-action: “I’m registering for the next webinar!”
To organize the structure of your email, we recommend using the AIDA technique. This mnemonic method in the form of a funnel is constructed as follows: Attention, Interest, Desire, Action. Let's take the example of your company that wants to have new participants in the webinar: