Market Research Agency
What is it? These agencies research customers and how consumers perceive your company, your products, your services, and your customers' experiences. These agencies specialize in finding the data and research that informs how your image is perceived, what marketing works, what needs to change, and what kind of experience your customer has when purchasing your products. They may offer qualitative research, quantitative data, or both.
Goals: Learn more about what customers think about your products and services. Collect data on your customers’ experience while shopping so your business can make adjustments based on how they like your products, the quality of your products, the friendliness and knowledge of your staff, etc.
Agencies specialized in this area of marketing: KathodeRay Media Inc. , WE݀-DO , and others .
What is it? Performance marketing agencies focus specifically on achieving certain performance goals for digital marketing. They are compensated when those goals are met. Similar to the PPC model, performance marketing is “pay per action.” How many consumers respond to your call to action, whether by clicking through to a site, generating conversions, etc., determines how well the marketing agency’s strategies work.
Objectives: Provide data-driven, goal-oriented strategies and content. Implement specific marketing and advertising strategies that lead a consumer to take a certain action. These actions may include subscribing to an email list, clicking through to your website from an ad, or purchasing a product.
Agencies specialized in this area of marketing: Wpromote , OpenMoves , New Perspective and others .
Direct Marketing Agency
What is it? A form of promotion intended to allow businesses to communicate directly with their consumers rather than through an intermediary. This type of marketing requires careful cambodia phone number database planning and strategy to ensure that consumers get the right impression of your company and products.
Objectives: To provide information about your company, products and services directly from you to your target audience of new, potential and returning customers, rather than to a broader, general audience. The goal is to create deeper connections with your target market and build loyalty among customers who you know are looking for what you sell.
Agencies specialized in this area of marketing: Currier Marketing , Ehlen Analytics , Tilladelse .
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Social media marketing agency
What is it? Marketing and advertising that is done specifically through social media channels such as Facebook, Twitter, Instagram, etc.