The organizational structure of the MVNO

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Petersburg, Krasnodar, Novosibirsk and Rostov-on-Don on rented communication nodes, on the Tele2 infrastructure. The cooperation of an MVNO project with a traditional (backbone) mobile operator begins with negotiations and the conclusion of an infrastructure lease agreement. The partners work out technical schemes and conduct testing. Finally, a commercial launch is carried out. includes full-time employees responsible for the implementation of the MVNO project. For example, MCN Telecom has a mobile group that includes technical specialists, specialists in commerce, marketing and promotion, etc. Tele2 technical specialists also provide support to our project. What are the risks for an MVNO operator? When implementing a Full MVNO for a new player, there are obvious commercial risks: there are investments that need to be returned.



Of course, before launching an MVNO, a deep finland email list market analysis is carried out, but, as, unfortunately, VK Mobile's practice has shown, it is almost impossible to calculate all the risks. It is important to understand that MVNO cannot compete with traditional operators either in terms of coverage or internet connection speed. Accordingly, the main way for a virtual operator to succeed in this market is to find its own niche, focusing on additional services that are interesting to a certain group of consumers. Or by including cellular services in an existing “ecosystem”, or, more simply put, in a package of services, as Sberbank and Tinkoff Bank do.



MCN Telecom sees its niche in the integration of mobile and fixed-line communications for corporate clients based on a virtual PBX. In fact, a single telecommunications platform is being created with free calls within the corporate network, which allows the subscriber to save both time and money. Another niche that is essentially a "blue ocean" for MVNOs today is international roaming. It is known that traditional operators are very reluctant to implement technological innovations in this area, fearing to lose part of their customer base, and their subscribers end up receiving roaming tariffs with inflated prices. MCN Telecom conducts business in several European countries and can enter into roaming agreements with European partners on more favorable terms, and for the convenience of subscribers plans to provide a Multi SIM card, which allows switching between different operators without physically replacing the SIM.