What are the main email marketing metrics?
Posted: Sun Jan 05, 2025 9:54 am
In fact, there are many numbers that can reveal the results of email marketing campaigns.
However, among so much data, there are some essential ones to monitor the results of the strategy. See below the main email marketing metrics!
Emails actually delivered
With this metric, you can be aware of the quantity and frequency of sending, because when you see the volume of emails sent, you need to check whether the base is being impacted too much or too little. Once you reach a conclusion, you will know whether you need to improve the segmentation of your marketing emails and the frequency of sending as well.
Opening rate
The open rate needs to be evaluated so that you can monitor the feedback from your contact base about the content you have been sending. If the rate is high, you will know that the subjects/titles of the emails are good. If it is low, you will know that this aspect needs to be improved.
Clicks
In addition to opening the email, the consumer who receives the content needs to take some action based on the message received. Therefore, monitoring the click rate is essential to know whether the customer clicked on the hyperlink placed within the text.
Clicks x Delivered
By analyzing Clicks/Deliveries, you will have an idea of the number of france phone number data emails opened compared to the number sent. Analyzing this is another way to get feedback from your contact base.
Clicks vs. opens
Analyzing the click rate compared to the opening numbers allows you to understand whether the content of the email made sense, whether the layout used was interesting and whether the offer created (in the case of promotional sending) was suitable for the base.
Number of conversions
By observing the conversion rate, you can see what percentage of your base responded well to the message sent in the email. For example, if the content was about selling a product and many consumers converted by purchasing the offer they received, you will have an idea of what type of message reaches your target audience the most.
In addition to using email marketing metrics, you can intensify your strategy by investing in the 10 mental triggers that can increase your sales results .
And if you are looking for an agency specialized in Digital Marketing to help with your planning, you can count on W51 Agency. Get in touch !
However, among so much data, there are some essential ones to monitor the results of the strategy. See below the main email marketing metrics!
Emails actually delivered
With this metric, you can be aware of the quantity and frequency of sending, because when you see the volume of emails sent, you need to check whether the base is being impacted too much or too little. Once you reach a conclusion, you will know whether you need to improve the segmentation of your marketing emails and the frequency of sending as well.
Opening rate
The open rate needs to be evaluated so that you can monitor the feedback from your contact base about the content you have been sending. If the rate is high, you will know that the subjects/titles of the emails are good. If it is low, you will know that this aspect needs to be improved.
Clicks
In addition to opening the email, the consumer who receives the content needs to take some action based on the message received. Therefore, monitoring the click rate is essential to know whether the customer clicked on the hyperlink placed within the text.
Clicks x Delivered
By analyzing Clicks/Deliveries, you will have an idea of the number of france phone number data emails opened compared to the number sent. Analyzing this is another way to get feedback from your contact base.
Clicks vs. opens
Analyzing the click rate compared to the opening numbers allows you to understand whether the content of the email made sense, whether the layout used was interesting and whether the offer created (in the case of promotional sending) was suitable for the base.
Number of conversions
By observing the conversion rate, you can see what percentage of your base responded well to the message sent in the email. For example, if the content was about selling a product and many consumers converted by purchasing the offer they received, you will have an idea of what type of message reaches your target audience the most.
In addition to using email marketing metrics, you can intensify your strategy by investing in the 10 mental triggers that can increase your sales results .
And if you are looking for an agency specialized in Digital Marketing to help with your planning, you can count on W51 Agency. Get in touch !