Brands take advantage of TikTok's popularity for Christmas campaigns

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TikTok has become a key element to complement the strategy of brands in the 2022 Christmas campaign. This is confirmed by the consultancy Rocket Digital, which highlights the interest that the social network is awakening in many of its clients, thanks to the fact that on the platform brands interact directly with consumers through close content .

“We are increasingly seeing acceptance iran phone number data that TikTok is the second channel after Instagram in terms of entertainment time and that it is growing,” confirms Sandra Segura, Paid Social Specialist at Rocket Digital .

84 % of TikTok users say the platform influenced their shopping behaviour during the 2022 Christmas holidays. TikTok encourages unplanned purchases like no other channel, and as a result, a third of advertisers start planning their strategy on this social network at least three weeks in advance.

The social network is reaching an increasing number of users: it started with a very young target, but has increased its influence in segments of 25-35 years old due to the consumption of learning videos. One of the effects of the pandemic and the long period of "staying at home" has been the adoption of TikTok by a more adult audience, who relate it as a space for art and culture. "On the other hand, younger segments go to TikTok to do searches. Still, 61% of users are over 24 years old ," adds Segura.

In this sense, Rocket Digital experts recall that users are starting to use TikTok as an alternative channel for searching and resolving doubts , which leaves a wide opportunity to present products in mini tutorials with great reach, but with a necessary creative renewal.