Check the quality of your email list
Posted: Sun Jan 05, 2025 9:31 am
Introduction
For a long time, “open rates” have been on the minds of email marketers. Since the launch of Apple’s MPP, open rates have been considered unreliable, but email marketers still need to track essential metrics. Is your email engagement on the decline? There are several reasons why this may be the case. However, there are simple methods you can use to improve the health of your email list, make your emails more compelling, and increase your email metrics.
Increasing email metrics means meeting goals
If you only focus on the revenue generated by your email marketing costa rica phone numbers efforts , you'll have a rockier road to improvement. Instead, examine all the essential email analytics to gain as much insight as you can.
Although open rates aren't what they used to be, you can still use them to make comparisons. You should also consider click-through rate (CTR) and conversion rate. It's also important to track bounce rate and spam rate, as these are clear indicators that things are going wrong.
Increasing your email metrics correlates to an increase in your ROI. If people engage with your emails, your chances of converting are higher. In this article, we'll show you five simple ways to improve your email metrics so you can enjoy better results.
Check the quality of your email list
One thing that will certainly result in low clicks: when your email deliverability plummets.
For a long time, “open rates” have been on the minds of email marketers. Since the launch of Apple’s MPP, open rates have been considered unreliable, but email marketers still need to track essential metrics. Is your email engagement on the decline? There are several reasons why this may be the case. However, there are simple methods you can use to improve the health of your email list, make your emails more compelling, and increase your email metrics.
Increasing email metrics means meeting goals
If you only focus on the revenue generated by your email marketing costa rica phone numbers efforts , you'll have a rockier road to improvement. Instead, examine all the essential email analytics to gain as much insight as you can.
Although open rates aren't what they used to be, you can still use them to make comparisons. You should also consider click-through rate (CTR) and conversion rate. It's also important to track bounce rate and spam rate, as these are clear indicators that things are going wrong.
Increasing your email metrics correlates to an increase in your ROI. If people engage with your emails, your chances of converting are higher. In this article, we'll show you five simple ways to improve your email metrics so you can enjoy better results.
Check the quality of your email list
One thing that will certainly result in low clicks: when your email deliverability plummets.