Three more reasons to choose Optimizely

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Optimizely
Optimizely has A/B testing capabilities as part of its Web Experimentation platform.

It also has a low/no code WYSIWYG visual editor that makes the tool easy to use for beginners. This means that users can test and make changes to websites and applications without needing the help of a developer.

Editor Optimizely
Image source: G2

In addition to A/B testing, Optimizely supports multivariate testing, a method in which multiple variables are modified and tested simultaneously. By simplifying this process, the tool speeds up complex experimentation programs so you can get results sooner.

How does Optimizely support A/B testing in Google Analytics 4?
Optimizely runs on Google Cloud Platform and integrates with several Google products, including GA4.

The GA4 integration allows you to track your Optimizely Web Experimentation tests within the GA4 interface.

"Google Analytics 4" selected on the Optimizely Integrations page
Image source: Optimizely

You can also submit specific variations to GA4 as audiences to keep your data consistent and speed up the testing process.

As an added benefit, you can connect Optimizely with Google Tag Manager (GTM) to add and update your own tags for conversion tracking and site analytics. It’s all part of the same integration.

Optimizely walks you through the belgium phone number database connection process in their detailed guide: Optimizely and Google Analytics 4. And there’s information about what the Google Tag Manager integration can do in this separate support article: Optimizely and Google Tag Manager.

Three more reasons to choose Optimizely
Program Management: Ideation, collaboration, and reporting features enable team members across all departments to get involved in testing programs. This will help you launch tests faster and create a culture of experimentation across the company.
Statistical Engine: An advanced data analytics system, co-developed with statisticians at Stanford University, that promises more accurate insights and faster, more confident optimization decisions.
Optimizely One: Web experimentation is just one part of Optimizely’s all-in-one marketing operating system. The platform features fully integrated tools for app testing, content management, eCommerce customer experience optimization, and more.
Cost : Optimizely's custom pricing packages are available upon request .*

*Optimizely is currently offering (at the time of writing) a limited-time discount on the platform and migration services to new customers switching from Google Optimize.