Send him an automatic message
Add it to a new mailing list
Give it a score
You can also add timing and deadlines as you wish. For example, if you schedule a series of welcome emails, you can specify that your contact receives a first email immediately, then a second email a week later, and so on.
If the contact makes a purchase for the first time on the site, a promotional code is sent to their email. If it is at least the second time, they are added to the list of loyal customers.
marketing automation 4
Here's how the stage works:
The contact triggers the scenario when making a purchase on the site (entry point)
The software checks if it is a first purchase
If applicable, an email is sent with a 20% discount voucher (encouraging the buyer to return to the website)
If this is not the case, the contact is added to the list of "loyal customers"
This new list groups together customers who have made several purchases on the website, and can be used to trigger a new scenario, such as sending an invitation to the loyalty program.
It is possible to create an endless combination of conditions to russia telegram data create simple or complex scenarios that will automate your email marketing.
If this seems complicated, don't worry: Brevo has several customizable scenarios ready to be used!
What uses can be given to marketing automation?
There are several ways to use marketing automation, in fact, the only limit is your imagination. Below are some example scenarios to give you an idea of what is possible.
Send a discount to your contacts for their birthday
This is certainly one of the simplest implementation scenarios. If you have collected your contacts' birth dates, you can easily send them an automatic email on their birthday.
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