9. Seventh Sense for Email Delivery Optimization

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Seventh Sense is an AI-powered email send optimization service that only works in conjunction with HubSpot CRM or Marketo marketing automation software. Use it to personalize send times and bahamas phone number database frequencies for every contact in your inbox, increase engagement, and boost conversion rates.

When connected to HubSpot, for example, Seventh Sense lets you create email campaigns based on a lead’s activities. These so-called “nurture campaigns” send emails at the right time to drive more opens, clicks, and sales.

According to Seventh Sense, you choose a time window and the platform uses AI to schedule your email at the most optimal time for the recipient.

For example, if you have subscribers in London, but your business is based in California, you can set the email to be sent at a time when your UK recipients are awake. Meanwhile, the same email is sent at the best time for your US-based segments.

Let's see how to create a new campaign in HubSpot. First, click on the " + " symbol.

+ button selected on HubSpot's "nurture campaign" workflow page
Next, scroll down the list until you find the “Shipping Time Optimization (STO)” action.

Action "Shipment Time Optimization (STO)" highlighted
Choose a value, such as "STO 24 hours", and press " Save " .

"STO 24 hours" selected
The email will be sent at the time when the recipient is most likely to receive it.

According to data from Seventh Sense and Databox , this procedure can result in a 26% increase in open rates and a 22% increase in clicks.

This is because time-based emails motivate your target audience to take action at different stages of the marketing funnel .