In an increasingly digitalized world in which competition in the online sector is constantly growing, the effective use of data is becoming a crucial success factor for companies. Understanding user behavior, precisely measuring key figures and data-driven optimization are essential to driving your own online success.
Google Analytics 4 marks a significant turning point. As the latest version of the renowned analysis tool, it offers a revolutionary data analysis platform. Until July 1, 2023, you have the opportunity to switch your cambodia phone numbers configuration to the new version and benefit from numerous updates and innovative functions.
In this blog post, discover the latest developments in data processing and learn how Google Analytics 4 opens up new ways for you to gain comprehensive insights into your online business.
ADVANCES IN DATA PROCESSING AND DATA PROTECTION
Google Analytics 4 has significantly improved data processing and data protection compared to Universal Analytics. It complies with current data protection regulations, especially stricter regulations for third-party cookies. This new version analyzes user behavior in a user-centric way across different devices and platforms, not just sessions and page views.
User-centric analytics enables a comprehensive understanding of audience behavior across different touchpoints and devices, enabling more effective and personalized strategies to better understand and meet user needs and preferences.
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mouakter16
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