You need to take a strategic approach from the start. This means you need to come up with a well-thought-out digital marketing strategy .
To do this, answer the following questions:
Who is your ideal buyer ?
What are your strengths and weaknesses compared to your competitors?
What is your firm's marketing goal for this year?
What tactics can you try to achieve this? How exactly benin phone numbers do you plan to do it?
How will your marketing efforts be measured?
How much are you willing to spend on promoting your business online?
Surprisingly, 57% of lawyers find it difficult to convince their firm’s management to try new tactics, and 34% of them consider lack of budget to be a serious obstacle to implementing digital marketing strategies.
If financial resources are an issue, you can always start with a small marketing budget for SEO (search engine optimization), for example.
2. Conduct a site audit
What's stopping your site from ranking well?
According to SEO statistics , website visits, bounce rate, time on site, and pages per session are the four major factors that directly influence website ranking.
Use the Web Audit tool to scan your site in minutes and find out how well it is optimized, identify SEO issues, see which problems you need to address first, and most importantly, get suggestions on how to fix them.
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