This welcome call lets you qualify your customer and understand
Posted: Sun Jan 05, 2025 7:22 am
Of course, implementing this practice requires a few conditions:
You need to ask for your customer's phone number (or a way to reach him via the product).
Your ARPA must justify the effort. If your selling price is $2/month, you probably won’t find this practice very efficient.
It works if you have mostly qualified leads signing up. If you have a freemium model, you probably find yourself with a steady flow of “free” customers and you won’t be able to afford welcome-calling all of your new users.
But don’t worry if you don't check all of them. These three rcs database requirements are not set in stone. You can for instance choose to display the phone-number request only under specific conditions:
When the customer activates some high-value features in your product.
As an optional field in your signup form, so that the customer shares his or her phone number only if he or she agrees to get contacted directly.
During the onboarding process on your most expensive plans.
The welcome call can also be replaced by a welcome chat. Although the conversation won’t be as context-rich and personal, you still get the value of having a one-to-one interaction while scaling reach. One person can chat with up to four or five customers at the same time. However in our experience, the response rate of a live chat proposition during onboarding is far less than a direct call.
Last, you can activate or deactivate the welcome-call process depending on your own maturity. If you’re at the beginning of your customer-acquisition effort or if you’re starting with a new product, interactive, live feedbacks are extremely valuable to understand customers’ expectations and how they understand your product. As your product matures, you may want to switch back to more automated routines.
You need to ask for your customer's phone number (or a way to reach him via the product).
Your ARPA must justify the effort. If your selling price is $2/month, you probably won’t find this practice very efficient.
It works if you have mostly qualified leads signing up. If you have a freemium model, you probably find yourself with a steady flow of “free” customers and you won’t be able to afford welcome-calling all of your new users.
But don’t worry if you don't check all of them. These three rcs database requirements are not set in stone. You can for instance choose to display the phone-number request only under specific conditions:
When the customer activates some high-value features in your product.
As an optional field in your signup form, so that the customer shares his or her phone number only if he or she agrees to get contacted directly.
During the onboarding process on your most expensive plans.
The welcome call can also be replaced by a welcome chat. Although the conversation won’t be as context-rich and personal, you still get the value of having a one-to-one interaction while scaling reach. One person can chat with up to four or five customers at the same time. However in our experience, the response rate of a live chat proposition during onboarding is far less than a direct call.
Last, you can activate or deactivate the welcome-call process depending on your own maturity. If you’re at the beginning of your customer-acquisition effort or if you’re starting with a new product, interactive, live feedbacks are extremely valuable to understand customers’ expectations and how they understand your product. As your product matures, you may want to switch back to more automated routines.