Videos as a link-building strategy
Posted: Sun Jan 05, 2025 6:57 am
It's no secret that being on the first page of Google means your company has a much better chance of selling its products and services.
This is easy to see if we only observe our own behavior. Today, we search on Google to go to the corner or to make any purchasing decision.
Interesting fact: more than 100,000,000,000 (one hundred BILLION! – Mashable, 2015) searches are made every month on Google.
And to be present on Google, there are two ways: either companies pay for their ads to appear (when people click on the ads) or they work on the SEO (Search Engine Optimization ) of their websites so that they appear well positioned in the organic part, that is, naturally, without having to pay for clicks.
If you are one of the 69.3% of companies that are interested in investing in SEO and not paying for clicks, you must have heard of Link Building. Basically, there are two main paths that must be combined to appear on Google organically:
1) Making a series of optimizations to your website: optimizing the content for the keywords that interest you, changing the page titles, making the website lighter, mobile-friendly, among hundreds of other improvements
2) Link building: This is nothing more than generating such china phone number data relevant content on your company's website that many other websites will want to link to yours. This way, when Google “reads” your website and the others on the network, it will realize that your company's website is referenced by many others and will “trust” you more in order to improve your organic positioning. This strategy is the most important when it comes to SEO.
One last fact before connecting the dots is people's interest in videos, as we already wrote in this article . Brazilians spend an average of 38 hours consuming audiovisual content per week, no less than 22% of their total lifetime!
This is where things come together.
To make your website content more relevant and engaging, video is the most effective way to attract and retain people’s attention . This will result in more websites linking to yours, increasing your “trust” on Google and, consequently, improving – a lot! – your positioning in searches for your products and services.
We have listed some interesting ways to make your website content more interesting with videos as a link-building strategy :
This is easy to see if we only observe our own behavior. Today, we search on Google to go to the corner or to make any purchasing decision.
Interesting fact: more than 100,000,000,000 (one hundred BILLION! – Mashable, 2015) searches are made every month on Google.
And to be present on Google, there are two ways: either companies pay for their ads to appear (when people click on the ads) or they work on the SEO (Search Engine Optimization ) of their websites so that they appear well positioned in the organic part, that is, naturally, without having to pay for clicks.
If you are one of the 69.3% of companies that are interested in investing in SEO and not paying for clicks, you must have heard of Link Building. Basically, there are two main paths that must be combined to appear on Google organically:
1) Making a series of optimizations to your website: optimizing the content for the keywords that interest you, changing the page titles, making the website lighter, mobile-friendly, among hundreds of other improvements
2) Link building: This is nothing more than generating such china phone number data relevant content on your company's website that many other websites will want to link to yours. This way, when Google “reads” your website and the others on the network, it will realize that your company's website is referenced by many others and will “trust” you more in order to improve your organic positioning. This strategy is the most important when it comes to SEO.
One last fact before connecting the dots is people's interest in videos, as we already wrote in this article . Brazilians spend an average of 38 hours consuming audiovisual content per week, no less than 22% of their total lifetime!
This is where things come together.
To make your website content more relevant and engaging, video is the most effective way to attract and retain people’s attention . This will result in more websites linking to yours, increasing your “trust” on Google and, consequently, improving – a lot! – your positioning in searches for your products and services.
We have listed some interesting ways to make your website content more interesting with videos as a link-building strategy :