Leverage keywords with low competition
Posted: Sun Jan 05, 2025 6:43 am
Incorporate long-tail, low-competition keywords to your ads not only to increase the quality of traffic coming to your site, but also to decrease the cost-per-click. Typically, three- and four-word phrases tend to have less competition and represent buyers rather than lookers. To create long-tail keywords, add adjectives or modifiers to your moj database existing keywords. For example, rather than using "marketing automation,” use “best marketing automation platform” or “time-efficient marketing automation.” Stuck on which long-tail terms to use? Try using Google's keyword planner to develop and analyze a list of terms.
Additionally, you can leverage match types to increase the quality of leads and help control which searches can trigger your ad. For example, you can use broad match to show your ad to a wide audience or use exact match to hone in on specific groups of customers.
Broad match - This is the default matching option. Your ad may show if a search term contains your keyword terms in any order. This is a great option for not spending a lot of money while generating a large amount of traffic.
Broad match modifier - You can add a modifier to any of the terms that are part of your broad match keyword phrase. By adding a modifier, your ads can only show when someone’s search contains those modified terms or close variations, in any order. This is a good option to increase relevancy.
Phrase match - This match type will display your ad when someone searches for your exact keyword, or your exact keyword with additional words before or after it. Phrase match will give you more precise targeting.
Exact match - With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search. This is the most precise form of targeting.
Additionally, you can leverage match types to increase the quality of leads and help control which searches can trigger your ad. For example, you can use broad match to show your ad to a wide audience or use exact match to hone in on specific groups of customers.
Broad match - This is the default matching option. Your ad may show if a search term contains your keyword terms in any order. This is a great option for not spending a lot of money while generating a large amount of traffic.
Broad match modifier - You can add a modifier to any of the terms that are part of your broad match keyword phrase. By adding a modifier, your ads can only show when someone’s search contains those modified terms or close variations, in any order. This is a good option to increase relevancy.
Phrase match - This match type will display your ad when someone searches for your exact keyword, or your exact keyword with additional words before or after it. Phrase match will give you more precise targeting.
Exact match - With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search. This is the most precise form of targeting.