The more your target audience can diversify in a meaningful and relevant way
Posted: Sun Jan 05, 2025 6:05 am
Now, if you are a game application designed just for children to have fun, then you should be talking to children. And you create a content plan to attract children's attention with fun content. But if you are creating an application that supports children's mental development, it would be more appropriate to talk to parents who are responsible for their children's development.
At this point, the importance of choosing the persona on which you will base your content marketing activities becomes as clear as the difference between the expectations of a child who wants to have fun and the expectations of a parent who wants to support their child's mental development .
Therefore, you are not talking to a parent who thinks, “Let me give my child the tablet and let him watch whatever he wants.” You are talking to a conscious parent who is trying to make their child’s free time a productive activity, looking for quality content.
On the other hand, of course, you don’t have to have a ghana telegram phone numbers single target audience. the richer your content becomes . For example, you can also talk to educators, another persona group responsible for the mental development of children. They are also a very important persona group for your brand’s communication.
You can offer them useful tools, for example. For example, we have created a resource such as “printable worksheets” that educators can use to develop certain skills of children at school. At the end of the resources, we direct them to practice with sentences such as “more, all the activities needed to support post-school development are in this application.”
Here, when you can creatively use the fields of activity and channels where you can be truly meaningful, you start to increase the quality of the content according to the persona groups you will talk to . Therefore, persona selection becomes the top priority.
At this point, the importance of choosing the persona on which you will base your content marketing activities becomes as clear as the difference between the expectations of a child who wants to have fun and the expectations of a parent who wants to support their child's mental development .
Therefore, you are not talking to a parent who thinks, “Let me give my child the tablet and let him watch whatever he wants.” You are talking to a conscious parent who is trying to make their child’s free time a productive activity, looking for quality content.
On the other hand, of course, you don’t have to have a ghana telegram phone numbers single target audience. the richer your content becomes . For example, you can also talk to educators, another persona group responsible for the mental development of children. They are also a very important persona group for your brand’s communication.
You can offer them useful tools, for example. For example, we have created a resource such as “printable worksheets” that educators can use to develop certain skills of children at school. At the end of the resources, we direct them to practice with sentences such as “more, all the activities needed to support post-school development are in this application.”
Here, when you can creatively use the fields of activity and channels where you can be truly meaningful, you start to increase the quality of the content according to the persona groups you will talk to . Therefore, persona selection becomes the top priority.