Create a content plan and start writing the email

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Step 8: Design mobile-friendly email templates
There are many types of emails you can send and design, so having a folder or file of marketing email templates will save you time and help you stay consistent. All you have to do is select the template and insert the content.

You know what kind of emails you're going to send, now it's time to design them. Brevo makes this process easy by giving you access to customizable email templates and our drag & drop email editor.

Ideally, you want to choose a design that is eye-catching, on-brand, and memorable. Branding your emails is what will help them stand out.

It goes without saying that your logo, font, colors, and images should match your brand. Try to implement the same style and design in your emails and on your website.

The more consistent your brand is, the easier it will be italy telegram data for subscribers to recognize you.

There are other important elements to keep in mind when designing your emails:

Mobile optimization and responsive design: Your emails should look good and work properly on ALL devices.
Button position and size: Make sure they are eye-catching and large enough to easily click on a mobile device.
Unsubscribe link: Always give your contact the option to unsubscribe from your emails.
Step 9:
You gathered some content ideas in Step 4, now it's time to finalize your content marketing plan.

If you’re segmenting your contact list (which you definitely should), define how you want to target each segment in terms of messaging and content. The same goes for leads that you need to nurture with content to non-intrusively lead them to conversion.

Some questions to consider: What type of content will be of interest to your contacts? How will you increase conversions? What calls to action will you use?