The best marketing metrics depend directly on the objectives of your campaign. There are several objectives available for a marketing campaign, including: brand awareness, lead capture (through downloads of materials, registrations for online events, subscriptions to receive news, among others) and, most importantly, the sales objective.
But, some of the most common marketing metrics across multiple goals are these:
Reach : The number of people who were impacted by your content or ad.
Impressions : The number of times your content or ad was afghanistan phone number data displayed. There is a subtle difference between reach and impressions. Impressions are typically higher because the same person may see your ad more than once.
CTR (Click-Through Rate): The percentage of people who clicked on your content or ad relative to the number of times it was displayed (impressions ÷ clicks).
Conversion rate : The percentage of people who took the desired action (such as making a purchase, registering for an event, or signing up to download material) compared to the number of people who visited your website.
ROI (Return on Investment): the profit obtained in relation to the amount invested in a marketing campaign.
It’s important to choose the right marketing metrics to measure the success of your campaign against your goals and to evaluate performance regularly to make adjustments as needed.
And you, what metrics do you track in your campaigns that are not listed above?
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