Why does a B2B company need its own blog?

[mehedi]

Statistics show that 73% of companies in the US in the b2b sphere currently use blogs and blogger services, which is 10% more than their counterparts in the b2c sphere. Of these, 75% want to increase their presence in the blogosphere in the next year. When asked to representatives of the b2b sphere: “What type of social media would you like to learn more about?” - 77% of respondents answered “About blogging”, which is only 1% less than the leading answer “About Facebook”.

What's going on with the development of B2B blogging?
Unfortunately , I have not seen such statistics for argentina telegram number database Ukrainian companies, but I am sure that they are orders of magnitude lower in terms of indicators. Since the management of many companies does not yet fully believe in the benefits of such resources, limiting their presence on the Internet to a business card site and registration in a couple of catalogs. Therefore, I will try to explain why the vision of a blog is a necessary component of a company's marketing communications. And why it is necessary to maintain it separately or "embed" it into the structure of the site.

First of all, this is the official presentation of the company , its reaction to news and events. It is better that this information comes from you promptly and directly, and not from outside resources (especially those controlled by competitors). This will partially protect you from unfounded statements and rumors.

Then, the blog helps to increase brand awareness and traffic to your resource - both through direct visits and through visits via search and links from social networks.

A blog is a good source for collecting information about consumers . You can ask for feedback on your products and immediately find out the real picture. Here you can add - organizing surveys.