Blog success story: Suzuki
Inbound marketing example Suzuki South Africa
In 2016, Suzuki needed to optimize its marketing budget in South Africa and opted for an inbound strategy . Using a blog created with HubSpot, they managed to increase visits to their website by more than 12 times. They published articles, infographics and videos on topics of interest; for example: “How to save fuel when driving an automatic car.”
This increase in web traffic contributed to a 21% increase in sales, demonstrating the positive impact of a well-executed content strategy.
SEO positioning
SEO strategy is essential in any digital marketing plan. As an inbound methodology, it has its greatest potential within attraction marketing , which operates in the initial phases of the sales funnel.
Effective SEO positioning attracts organic traffic from searches for relevant keywords. An effective SEO positioning strategy is based on:
Research the keywords your target audience uses in indonesia telegram data their searches, using SEO tools such as Semrush or Ahrefs.
Producing high-quality content that responds to the needs and questions of your ideal client, such as landing pages, tutorials, and guides with valuable information.
On-page optimization of titles, meta descriptions, URLs and internal and external links to facilitate navigation.
Mobile-friendly responsive design and overall user experience optimization.
SEO strategy success story: Zapier
Inbound marketing SEO Zapier example
Image: Ahrefs
Automation platform Zapier implemented an SEO strategy that increased its organic traffic to 1.6 million monthly visits, which accounts for 67% of its total traffic.
The brand focused its content strategy on relevant keywords, such as articles about to-do list apps. For example, Zapier ranked high for the search for “best to do list apps.”
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